* Magic and Kiss in Wembley deals
Fri, 29 Oct 2004
Emap Radio brands Magic 105.4 and Kiss FM have signed new sponsorship deals with Wembley Arena, including coverage of the new Pavilion complex.
The three-year extension to the station¡¦s existing deals will include press advertising and branding for the whatsonwembely.com website, which trails the acts appearing and currently has over 210,000 listed members.
Although Wembley Arena is due to begin a long overdue £25m refurbishment, a state-of-the-art structure called the Pavilion is due to be built in the car parks beside the new Wembley Stadium, which is also under construction.
The 10,000 capacity concerts and shows venue will open early next year and remain in palce until the Arena has completed its makeover in late-2005.
Acts already lined up for the temporary venue include boy bands Westlife and Blue.
Julie Warren, senior commercial and marketing manager for Wembley Arena, said, "There is a range of flexible opportunities on offer which are perfect for companies targeting a diverse audience over several weeks or months.
¡§Alternatively, packages can be tailored around one particular event."
Source: Media Week
Credit: [westlifes_castle]
Emap Radio brands Magic 105.4 and Kiss FM have signed new sponsorship deals with Wembley Arena, including coverage of the new Pavilion complex.
The three-year extension to the station¡¦s existing deals will include press advertising and branding for the whatsonwembely.com website, which trails the acts appearing and currently has over 210,000 listed members.
Although Wembley Arena is due to begin a long overdue £25m refurbishment, a state-of-the-art structure called the Pavilion is due to be built in the car parks beside the new Wembley Stadium, which is also under construction.
The 10,000 capacity concerts and shows venue will open early next year and remain in palce until the Arena has completed its makeover in late-2005.
Acts already lined up for the temporary venue include boy bands Westlife and Blue.
Julie Warren, senior commercial and marketing manager for Wembley Arena, said, "There is a range of flexible opportunities on offer which are perfect for companies targeting a diverse audience over several weeks or months.
¡§Alternatively, packages can be tailored around one particular event."
Source: Media Week
Credit: [westlifes_castle]
posted by me at 3:16 AM
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